Michel
Nischan

Michel Nischan is a four-time James Beard Award winning chef and a dedicated advocate for building a healthier, more sustainable food system. He founded Wholesome Crave to create responsibly sourced, plant-based food that tastes amazing and does amazing things. A portion of sales from Wholesome Crave products go to support Wholesome Wave, the non-profit he founded with the late actor Paul Newman, with the goal of making healthy food available to all.

Maneet
Chauhan

Maneet Chauhan is an award-winning chef, author, and television personality of Punjabi origin. She is the founding partner and president of Morph Hospitality Group in Nashville, Tennessee, a restaurant group of three popular Nashville establishments. Previously she served as the Executive Chef of several notable restaurants in Chicago, Nashville, and New York, and she is featured as a judge on Chopped on the Food Network. She has appeared on The Next Iron Chef, on The View on ABC, Iron Chef America, the Today show on NBC, and as a judge on the finale of Worst Cooks in America on Food Network. She has also won the 2021 Food Network competition Tournament of Champions.

Wil
Harkey

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere .Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Brette
Waters

Brette Waters is the Director of Sales for Wholesome Crave. She brings over two decades of experience in sales, food service distribution and logistics, sustainable procurement program development, and non-profit operations. She most recently served as Executive Director of the non-profit Chefs to End Hunger, a food recovery organization focused on fighting food waste and food insecurity by diverting surplus food from food service operators, farms, wholesalers and manufacturers to regional charitable organizations providing services in their communities. Brette is passionate about food and nutrition advocacy, and working with diverse stakeholders to drive a more sustainable and equitable food system for all. She lives in Los Angeles, CA with her husband, three busy daughters, and two cats.

Mike
McGrath

Throughout his 40 years in the food industry, Mike’s goal has always been to deliver high quality, great tasting products to customers, whether as a leader of an established food company or as a founder of a pioneering startup. Prior to joining Wholesome Crave, he was CEO of Newman’s Own, Inc., a leading food and beverage company founded by actor Paul Newman that donates 100% percent of its profits to charity. Earlier in his career Mike was co-founder and CEO of Country Gourmet Foods whose products included the popular Wolfgang Puck Organic Soups, served as CEO of Weight Watchers Gourmet Food Company, and held various senior leadership roles with other prominent food businesses. He currently serves on the Advisory Board of the SeriousFun Children’s Network which provides life changing camp experiences to children with serious illnesses and their families around the world.

Will
Rosenzweig

Named one of Bon Appetit Magazine’s Shapers of the Future of Food, Will has dedicated his career to help drive sustainable food and agriculture as well as social entrepreneurship. In 2010, he received the Oslo Business for Peace Award. He serves on advisory boards for the NVCA Corporate Venturing Group, a Gates Foundation funded project for on-site sanitation, FairTrade USA, the Culinary Institute of America, and is an Executive Committee member for the Berkeley Food Institute.

Courtney
Nischan

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere .Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Meet Our Team

Michel Nischan

Michel Nischan is a four-time James Beard Award winning chef and a dedicated advocate for building a healthier, more sustainable food system. He founded Wholesome Crave to create responsibly sourced, plant-based food that tastes amazing and does amazing things. A portion of sales from Wholesome Crave products go to support Wholesome Wave, the non-profit he founded with the late actor Paul Newman, with the goal of making healthy food available to all.

Maneet Chauhan

Maneet Chauhan is an award-winning chef, author, and television personality of Punjabi origin. She is the founding partner and president of Morph Hospitality Group in Nashville, Tennessee, a restaurant group of three popular Nashville establishments. Previously she served as the Executive Chef of several notable restaurants in Chicago, Nashville, and New York, and she is featured as a judge on Chopped on the Food Network. She has appeared on The Next Iron Chef, on The View on ABC, Iron Chef America, the Today show on NBC, and as a judge on the finale of Worst Cooks in America on Food Network. She has also won the 2021 Food Network competition Tournament of Champions.

Wil Harkey

Wil Harkey is the Chairman of Wholesome Crave.  He is also the founder of Nantahala Capital Management, an investment firm that has invested in hundreds of smaller public companies for over 17 years.  His experience at Nantahala has given him perspective on the many ways small companies succeed and grow.  In addition to his business pursuits, Harkey has been on the board of New Amsterdam, an organization focused on bringing music that doesn't neatly fit into standard genres to market, and Wholesome Wave, Wholesome Crave's partner non-profit focused on addressing and ending diet-related illness among low-income populations in the United States.  He serves as the Board Chair for Wholesome Crave

Brette Waters

Brette Waters is the Director of Sales for Wholesome Crave. She brings over two decades of experience in sales, food service distribution and logistics, sustainable procurement program development, and non-profit operations. She most recently served as Executive Director of the non-profit Chefs to End Hunger, a food recovery organization focused on fighting food waste and food insecurity by diverting surplus food from food service operators, farms, wholesalers and manufacturers to regional charitable organizations providing services in their communities. Brette is passionate about food and nutrition advocacy, and working with diverse stakeholders to drive a more sustainable and equitable food system for all. She lives in Los Angeles, CA with her husband, three busy daughters, and two cats.

Mike McGrath

Throughout his 40 years in the food industry, Mike’s goal has always been to deliver high quality, great tasting products to customers, whether as a leader of an established food company or as a founder of a pioneering startup. Prior to joining Wholesome Crave to lead operations, he was CEO of Newman’s Own, Inc., a leading food and beverage company founded by actor Paul Newman that donates 100% percent of its profits to charity. He currently serves on the Advisory Board of the SeriousFun Children’s Network which provides life changing camp experiences to children with serious illnesses and their families around the world.

Will Rosenzweig

Named one of Bon Appetit Magazine’s Shapers of the Future of Food, Will has dedicated his career to help drive sustainable food and agriculture as well as social entrepreneurship. In 2010, he received the Oslo Business for Peace Award. He serves on advisory boards for the NVCA Corporate Venturing Group, a Gates Foundation funded project for on-site sanitation, FairTrade USA, the Culinary Institute of America, and is an Executive Committee member for the Berkeley Food Institute.

Courtney
Nischan

Courtney hails from a renowned restaurant family, and was raised believing in the true power of delicious food, as well as the creativity and story telling that comes along with it. Courtney followed her love of beauty and creativity in to the celebrity hair styling world, where she quickly worked and earned her way to become one to the top Stylists for Ted Gibson Inc. Courtney’s work has been published in Milady’s Cosmetology Textbook, Glamour Magazine, Reserved Magazine and others. Courtney has styled for clients including Paula Abdul, Lupita Nyong’o, and Adrian Grenier, and in this genre learned the power of digital and social media communications. She now leads the digital and social outreach for Wholesome Wave, while coordinating events production for both Wholesome Crave and Chef Michel Nischan

Our Impact Board

A key source of value for Wholesome Crave is our Impact Board, comprised of some of the most successful Chefs in America working toward a more equitable, just, and sustainable food system. The WC Chef Impact Board brings the culinary and cultural breadth and depth to authentically develop new products, initiate brand ambassadorships, and embed the FEED principles of Fidelity, Equity, Excellence, and Dignity into our business model. As we move into 2022 and beyond, Wholesome Crave intends to innovate and demonstrate what true success looks and tastes like when when all of the cultural and spiritual ingredients available within our sector are brought to bear.

Sean
Sherman

Pierre
Thiam

Alexander
Ong

Claudine & Jacques Pepin

Michel
Nischan

Michel Nischan is a four-time James Beard Award winning chef and a dedicated advocate for building a healthier, more sustainable food system. He founded Wholesome Crave to create responsibly sourced, plant-based food that tastes amazing and does amazing things. A portion of sales from Wholesome Crave products go to support Wholesome Wave, the non-profit he founded with the late actor Paul Newman, with the goal of making healthy food available to all.

Maneet
Chauhan

Maneet Chauhan is an award-winning chef, author, and television personality of Punjabi origin. She is the founding partner and president of Morph Hospitality Group in Nashville, Tennessee, a restaurant group of three popular Nashville establishments. Previously she served as the Executive Chef of several notable restaurants in Chicago, Nashville, and New York, and she is featured as a judge on Chopped on the Food Network. She has appeared on The Next Iron Chef, on The View on ABC, Iron Chef America, the Today show on NBC, and as a judge on the finale of Worst Cooks in America on Food Network. She has also won the 2021 Food Network competition Tournament of Champions.

Wil
Harkey

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere .Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Brette
Waters

Brette Waters is the Director of Sales for Wholesome Crave. She brings over two decades of experience in sales, food service distribution and logistics, sustainable procurement program development, and non-profit operations. She most recently served as Executive Director of the non-profit Chefs to End Hunger, a food recovery organization focused on fighting food waste and food insecurity by diverting surplus food from food service operators, farms, wholesalers and manufacturers to regional charitable organizations providing services in their communities. Brette is passionate about food and nutrition advocacy, and working with diverse stakeholders to drive a more sustainable and equitable food system for all. She lives in Los Angeles, CA with her husband, three busy daughters, and two cats.